A small business is a big deal…to someone.
Putting up a small business embodies the person’s effort to have more and to be more.
It is a representation of someone’s dream, plans, efforts, goals, perseverance, and sometimes life savings.
So what should you do to small business owners?
To help small business owners is both a privilege and a responsibility.
Whoever you are, whoever you may be, whatever you’re doing, helping small businesses to grow and thrive is in your hands. You have the power to help them be successful.
Instead of pulling them down, let us help each other achieve our dreams. Let’s push each other above and beyond.
…spreading the word
- Check their social media accounts – this increases brand awareness and engagement which serves as an organic way of advertisement.
- Leave reviews – Whether it’s on Yelp, Amazon or Facebook, do it. It affects what and why they should buy from the business.
- React, comment and share their posts – The more interaction a post gets, the higher the possibility of the post appearing on other’s feed.
- Take photos and tag the business
…investing on them
- Purchase an item – even a small purchase helps their business.
- Don’t ask for discounts…yet – they’re just starting so every cent matters. If you can afford to tip your waiter, you can definitely afford to buy an item from a small business at full price.
- Pay on time – sometimes, when you know the person running the business, you’ll either open a tab or tell them you’ll pay later. It’s tempting to do that, but please don’t. Most small businesses don’t have financial back ups so every money that comes in (and out) matters to them.
…changing your way of thinking
You might be used to buying branded items or things that are famous but it’s worth the risk to try out something new.
These small businesses have put everything they have into their businesses. As such, they can’t afford to screw up. They’re making sure that their products have the highest quality they can offer.
One wrong move, and their business might close for good.
(On a side note, you, as the consumer, also has a duty and an obligation to inspect the item you’re purchasing especially if it’s your first time to buy from the business.)
Also, think about the Just a Card movement, inspired by the powerful quote “If everyone who’d complimented our beautiful gallery had bought ‘just a card’ we’d still be open”
I have a friend who recently opened her food business.
The first thing I did was to react on her post (it was a mango tapioca shake for sale). I then commented on her post, asking if it was still available. She reached out to me through Facebook Messenger. I bought 4 shakes. She was going to give me a discount but I insisted on paying in full.
Two happy hearts and four filled stomachs!
I also gave her a feedback through Messenger, which she posted on her timeline to attract more buyers.
I also do this for my mom from the moment she started her food venture. Sharing her posts and talking about it to my officemates gives her business an extra boost.
Most of the aforementioned costs zero, especially to:
- Like or React on their post,
- Comment on their posts,
- Share it in your social media profile,
- Talk about it, and
- Change your way of thinking.