For better understanding, let’s first define what an elevator pitch is.
An elevator pitch is an indirect selling technique which is used to get a “meeting” with a potential client or investor that ranges from 30 to 45 seconds. This would also establish your tone in an interview.
Do this in a way that the person you’re talking to can see and understand the value you can bring to the table and would love to hear more.
But without losing your grip to his or her interest. Hence the 30 to 45-second time limit!
NEVER start your elevator pitch with details about your personal life. You are not begging for a job. You are selling your products and/or services.
Take note: Clarify what problem are you solving and what benefits they’ll be reaping in very little time.
The elevator pitch has to explain the following things in one phrase per question.
What are you doing?
I help people improve their daily business operations.
What problem do you solve?
A problem many starting entrepreneurs have is that they don’t have a system in place.
How do you solve that problem? What are the benefits?
That is why I am doing an online course on how to setup your own system, where you will have streamlined processes and organized system.
Why should I buy it from you?
Unlike other programs that would just walk you through their own systems and just replicate it to make it as your own, this course lets you customize this system so that you can have your personalized, niche-focused system.
Call to action
If this peaks your interest, I’d be happy to send you more information. When are you free for a meeting?
Always remember, don’t take more than 30 seconds in talking because your potential client might lose their interest or stop paying attention if you take too long.